In The Making: Marc Chagall-ish Ketubah
One of the exciting parts of working so closely with an artistic collective is the chance to see gorgeous art as it happens! From our creative brainstorming sessions to getting great new ideas from clients we chat with, it is hard to tell where the design ends and the fun begins.
Today, I’m excited to share a bit of our artistic process! For some of our works of art, we’ve been able to capture the on-screen action. The prints our team of artists make are not just modern in content; they’re made with the most modern graphic design software.
You can check out the “making-of” video of the quintessentially Jewish artist of the 20th century, Marc Chagall. For me, few things are more exciting than watching a blank page with only a few lines come alive to be an engaging, stunning blend of color and emotion. We wanted to share it.
CLICK HERE TO WATCH THE VIDEO-- Ketubah In The Making: Marc Chagall-ish Ketubah
One thing that is fascinating about these videos is that they catch only what happens on-screen—we have to keep some of the magic hidden! The artsy back-and-forth dialogue among our artists creates an energy in the room that just can’t be captured in a video. That, plus the fact that some of the laughter and heated discussions on design perfection wasn’t picked up so well by the microphone.
Of course, this video only shows part of the artistic process. Once couples have chosen their Ketubah, we work with them and their Rabbi or officiant to ensure that the final Ketubah text is perfect: from standard Orthodox text and inclusion of the Lieberman clause to interfaith and same sex couples. Several rounds of copy-editing to triple-counting the lines for witnesses to sign, you’re custom Ketubah is ready to ship!
So, check out the newly-uploaded Chagall-ish Ketubah. More to come!
(Thanks to our friends at LiveStream for their awesome video platform!)